The fossil fuel companies are digging deep.
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Today I am writing not as an author or journalist but as a board member of one the most remarkable organizations in the world: 350.org.
I know your inbox is filled with fundraising appeals right now; mine is too.
But here's the thing: the fossil fuel companies are digging deep. Deep under our oceans. Deep under the melting Arctic ice. Deep into the bedrock of our continents. Deep into our most beautiful mountain ranges.
And the science couldn't be clearer: if we want a solid chance of preventing catastrophic climate change, we need to stop them. We need to keep that oil, gas and coal in the ground and shift with tremendous speed to an economy based on renewables.
But to do that, we are going to have to do some deep digging of our own -- so I'm asking you to join me by donating to 350.org.
At 350.org, we firmly believe that digging deep means joining the global climate movement in every possible way. Whether by coming out to demonstrations, or pushing for fossil fuel divestment, or participating in civil disobedience to prevent climate-disrupting projects on the ground.
But for those of us fortunate enough to have some money to spare, digging deep also means providing financial support to groups like 350.org that are dedicated to building a serious, global, grassroots counter-power to the fossil fuel companies.
It's been almost three years since I joined 350.org's Board of Directors. It has been thrilling to be part of such a dynamic organization and I am so proud of what 350.org has already accomplished -- on Keystone XL, on fossil fuel divestment, on Global Power Shift, and the list goes on.
And the plans for 2014 are even more ambitious. Trust me: this is going to be a big year, which is why we need to start it with as healthy a war chest as we can.
There is so much that I respect about 350.org. The fact that it is all about building street-level power, not making insider power deals. That it is driven by a desire to win real victories with as many partners as possible, not by protecting its turf or guarding its brand.
I have also been bowled over by what I can only describe as the staff's sacred sense of responsibility to avoid wasteful spending. Which is why I feel absolutely confident in telling you that if you donate to 350.org, your money will go towards building the climate movement we so desperately need -- and nothing else.
What I love most about 350.org is that it is all about following the science to where it leads. Today, the science is leading us to some pretty radical places. That's scary, but it's a lot less scary if we go there together, taking care of each other, and watching each other's backs.
So please, dig deep. And let's make this a year for the history books!
With love and gratitude,